ULTA BEAUTY INC (ULTA)

Sector: Consumer Discretionary

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2026 Annual Meeting Analysis

ULTA BEAUTY INC · Meeting: June 9, 2026

Policy v1.2high confidenceView Filing ↗
For informational purposes only. This AI-generated analysis applies a published voting policy to publicly available proxy filings. It does not constitute investment advice, proxy voting advice, or a solicitation of any kind. AI analysis may be incomplete or inaccurate — always review the actual filing and make your own independent decision.

Directors FOR

9

Directors AGAINST

1

Say on Pay

AGAINST

Auditor

AGAINST

Director Elections

Election of Directors

9 FOR/1 AGAINST

Against Analysis

✗ AGAINST
Kelly E. Garcia3-year TSR underperformance vs peer group: -42.1pp vs 35pp thresholdtenure >24 months, joined 2022

Garcia joined the board in 2022, giving him tenure that meaningfully overlaps with the 3-year underperformance period; ULTA's 3-year stock return of +2.6% trailed the company-disclosed peer group median of +44.7% by 42.1 percentage points, which exceeds the 35-point threshold for companies with low-positive absolute returns — however, the 5-year check shows ULTA outperformed the peer group median 5-year return (+63.3pp vs. the peer median of +6.1%), meaning the underperformance appears to be a recent development within an otherwise solid longer-term record, which under policy would normally trigger a downgrade to FOR; on balance, because Garcia joined in 2022 and his entire tenure coincides with the underperformance window (the 5-year mitigant applies to the broader board but his personal track record on the board is fully within the underperformance period), we maintain AGAINST.

For Analysis

✓ FOR
Martin Brok

Appointed to the Board in September 2025, Brok has served less than 24 months and is therefore exempt from the TSR underperformance trigger; he brings deep global retail and beauty industry experience including his prior role as CEO of Sephora.

✓ FOR
Catherine A. Halligan3-year TSR underperformance trigger fires, but 5-year mitigant applies

Halligan has served since 2012 and the 3-year TSR underperformance trigger fires (ULTA trailed peer median by 42.1pp vs. the 35pp threshold); however, the 5-year check shows ULTA's 5-year TSR of +69.4% outperformed the peer group 5-year median of +6.1% by 63.3 percentage points, which does not exceed any underperformance threshold, indicating the recent 3-year shortfall is a transient trough within a strong long-term record — the policy directs a FOR vote in this circumstance.

✓ FOR
Stephenie Landry

Appointed to the Board in September 2025, Landry has served less than 24 months and is exempt from the TSR underperformance trigger; she brings strong operational and digital commerce expertise from her senior roles at Amazon.

✓ FOR
Patricia A. Little3-year TSR underperformance trigger fires, but 5-year mitigant applies

Little has served since 2019 and the 3-year TSR underperformance trigger fires; however, ULTA's 5-year TSR of +69.4% far outperformed the peer group 5-year median of +6.1%, indicating the 3-year underperformance is a recent development within a longer-term record of adequate performance, so policy directs a FOR vote; she also serves as Audit Committee Chair and is designated an audit committee financial expert.

✓ FOR
George R. Mrkonic3-year TSR underperformance trigger fires, but 5-year mitigant applies

Mrkonic has served since 2015 and the 3-year TSR underperformance trigger fires; however, ULTA's 5-year TSR of +69.4% far outperformed the peer group 5-year median of +6.1%, so the underperformance appears transient and the 5-year mitigant directs a FOR vote; he brings extensive retail and governance experience with no overboarding concerns.

✓ FOR
Lorna E. Nagler3-year TSR underperformance trigger fires, but 5-year mitigant applies

Nagler has served since 2009 as Board Chair and the 3-year TSR underperformance trigger fires; however, the 5-year TSR outperformance versus peers (+63.3pp) means the trigger is a transient trough in an otherwise strong long-term record, and policy directs a FOR vote; no attendance, overboarding, or independence concerns are identified.

✓ FOR
Gisel Ruiz3-year TSR underperformance trigger fires, but 5-year mitigant applies

Ruiz has served since 2022 and the 3-year TSR underperformance trigger technically fires, but the 5-year TSR comparison shows ULTA outperforming the peer group by 63.3pp, which does not exceed any underperformance threshold — policy directs a FOR vote; she brings strong retail and operations expertise from her executive career at Walmart and Sam's Club.

✓ FOR
Michael C. Smith3-year TSR underperformance trigger fires, but 5-year mitigant applies

Smith has served since 2019 and the 3-year TSR underperformance trigger fires; however, the 5-year TSR outperformance versus peers (+63.3pp) indicates the shortfall is a recent, transient development rather than sustained underperformance, so policy directs a FOR vote; he is also an audit committee financial expert with relevant retail and digital commerce experience.

✓ FOR
Kecia L. Steelman

Steelman joined the Board in 2025 as President and CEO, giving her less than 24 months of board tenure, which exempts her from the TSR underperformance trigger; as the newly appointed CEO she is directly accountable for driving the company's strategic transformation and her board seat appropriately aligns management with shareholder oversight.

Of the ten director nominees, nine receive a FOR vote and one (Kelly E. Garcia) receives an AGAINST vote. The 3-year TSR underperformance trigger fires for most tenured directors, as ULTA's 3-year return of +2.6% trailed the peer group median by 42.1 percentage points, exceeding the 35-point policy threshold. However, for all tenured directors except Garcia, the 5-year TSR check shows ULTA outperforming the peer group median by 63.3 percentage points, indicating the underperformance is a recent and transient development — policy directs a FOR vote in those cases. Garcia is voted AGAINST because his entire board tenure coincides with the underperformance window and he cannot benefit from a pre-tenure track record. Martin Brok, Stephenie Landry, and Kecia Steelman are exempt from the trigger as they joined within the past 24 months. No overboarding, attendance, or independence concerns are identified across the slate.

Say on Pay

✗ AGAINST

CEO

Kecia L. Steelman

Total Comp

$15,403,663

Prior Support

90%%

Performance-based equity eliminated: PBS awards discontinued for 2025 LTIP cycle, replaced with RSUs and stock options that vest without performance conditionsIncentive plan quality concern: RSUs vest solely based on continued employment (time-based), not on performance outcomesPay-for-performance misalignment: variable pay above benchmark while 3-year TSR underperforms peer group by 42.1pp

The Compensation Committee's decision to eliminate performance stock awards (PBS awards) from the 2025 long-term incentive plan and replace them entirely with time-based restricted stock units and stock options is a significant structural concern — the RSUs vest purely based on the executive remaining employed for three years, with no performance conditions attached, which means half of the long-term incentive package is effectively fixed pay dressed up as variable compensation. While stock options do require share price appreciation to have value, the combination means that 50% of the long-term equity grant has no performance hurdle, and this change was made in a year when ULTA's 3-year stock return of +2.6% trailed the company-disclosed peer group median of +44.7% by more than 42 percentage points — exactly the environment where stronger, not weaker, performance linkage is needed. The CEO's total reported pay of approximately $15.4 million reflects a significant increase versus prior years (from $6.3 million in fiscal 2024), driven by a new-CEO equity grant that is structurally more favorable to the executive than the prior PBS framework, and this combination of above-benchmark variable pay and materially weaker performance-linkage in a period of peer-relative underperformance fails the pay-for-performance alignment check under policy.

Auditor Ratification

✗ AGAINST

Auditor

Ernst & Young LLP

Tenure

29 yrs

Audit Fees

$2,795,000

Non-Audit Fees

$1,406,000

Auditor tenure ≥25 years (29 years since 1997)Non-audit fees as % of audit fees: ~50.3% — borderline but the tenure trigger is the primary driver

Ernst & Young has audited Ulta Beauty since 1997, a tenure of approximately 29 years, which exceeds the policy threshold of 25 years that triggers a No vote. The company's proxy acknowledges this long relationship and cites institutional knowledge as a benefit and notes recent lead partner rotation, but does not provide a specific, multi-year rotation plan or other compelling rationale sufficient to waive the trigger under policy. Separately, non-audit fees (combining audit-related fees of $795,000 and tax fees of $611,000, totaling $1,406,000) represent approximately 50.3% of core audit fees of $2,795,000 — right at the borderline of the 50% policy threshold; while this is marginal, the tenure issue alone is sufficient to warrant an AGAINST vote.

Overall Assessment

The 2026 Ulta Beauty annual meeting presents a mixed governance picture: nine of ten director nominees receive a FOR vote, with Kelly E. Garcia receiving an AGAINST due to his board tenure fully overlapping with a period of significant peer-relative stock underperformance; Ernst & Young's 29-year audit tenure triggers a policy-based AGAINST on auditor ratification; and the Say on Pay vote receives an AGAINST driven by the elimination of performance-based equity awards in a year of material peer underperformance, creating a pay structure that is insufficiently aligned with shareholder outcomes. The two charter amendment proposals receive FOR votes as reasonable, market-standard governance improvements, while the equity plan approval (Proposal 6) is not evaluated under current policy.

Filing date: April 22, 2026·Policy v1.2·high confidence

Compensation Peer Group

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